Everything started back in the year 1988. The base of our company was established by ÖIAG (Austrian industry-holding Ltd), by a notarial act on November 23rd. The vision was clear - to build a waste management company. At the helm of the company in January 1989 were two men; Mr. Haas and Rudolf Platzer. The name of the new waste management company within ÖIAG at that time was SEH (Sonderabfall-Entsorgung Holding).
The name SEH was not considered to be particularly “sexy”, so the SEH management, in cooperation with an agency, decided to create a new company name which should be easy to remember and better describe it's activities.
.A.S.A. (Abfall Service Austria) entered the scene in 1991, as well as the 4 points in it's new name. The first point at the beginning was especially important - thanks to this .A.S.A. always appears (or very often at least) at the outset of alphabetical lists. The new logo was accompanied by a corporate design specification using the blue (transitional one) and white colors.
The year 1993 (also including1994) was a crisis year, not only for .A.S.A. but for the Austrian market as a whole. Because of over-capacities at the landfills, landfill prices sank drastically overnight. The new owner of .A.S.A. - EDF (Électricité de France) - who arrived in 1993, provided valuable support during those difficult times.